Login / Register
Unsure on corporate gifts? Here are a list of coporate gift frequently asked questions to get your started!
Corporate gifting is a business practice where a tangible or intangible item is bestowed upon a person who is associated with the company, usually in the endeavour of maintaining a favourable working relationship.
Corporate gifts can be tangible items such as, the usual drinkware, stationary, and gift baskets. Or it can be special, such as a novelty tech items, limited edition products, etcetera. Corporate gifts can also be intangible: massage vouchers and concert tickets. Often, these gifts are personalised for the intended recipient.
Corporate gifts are often gifted to persons associated with the company. They can be clients, employees, stakeholders, the list continues.
These corporate gifts are usually given to maintain a favourable working relationship. While corporate gifts can be given out of good will, they are also seen as opportunities for brand awareness. They are a great marketing tool proven to increase a brand's customer's life value.
Corporate gifts can be given out during festive periods, recipient's birthdays/milestones, or at a specific point in the sales funnel. It is important to note, ideal gifting periods can be industry-specific, thus it is worth seeking an expert's opinion.
Corporate gifts are usually given to maintain a favourable working relationship. Be it with clients, employees, or prospects, gift giving creates a connection between your brand and your recipient. People do business with people they know, like, or trust. When executed well, corporate gifts create that familiarity and as such can accomplish several goals. When you incorporate gift giving as part of your overall marketing and/or employee management, it proves to be an effective too in terms of ROI and satisfaction.
A good corporate gift has one or more of the following characteristics:
This will be dependent on the purposes of the corporate gift.
Either way, personalising your corporate gift is a great idea. Just be mindful of what you choose to print on your corporate gift!
Here are the top 5 items companies gifted as corporate gifts in 2020.
Singapore has no shortage of corporate gift companies. Be sure to choose a corporate gift company which:
You can contact Axxel Marketing at +65 68482482 on corporate gifts enquiries and requests. We have a long history of providing businesses with corporate gifting solutions for more than 20 years.
Axxel Marketing Pte Ltd
84 Genting Lane
Axxel Innovation Centre
Singapore 349584 > Map
No 2, Jalan Mawar, Sinar Serdang, Industrial Park,
Taman Perindustrian Bukit Serdang,
43300 Seri Kembangan, Malaysia